CW is investing in a genre platform they know well. The teenage high school drama, with Pretty Little Liars and Teen Wolf coming to a close teens and 20 somethings need another show to get their hearts invested in. The Riverdale commercial includes sex, lesbians, murder, and intrigue.
The plot of the show is murky to me, all I know is that the print ads in Cosmo and it's 30 second spot on The Real Housewives of Beverly Hills has me hooked. We have an entire cast of jocks that are in their 30s ready to take their shirts off.