Fashion for all its claim of social forwardness has areas it tends to gloss over. It may be gay friendly, but it has a tendency to exclude the trans community. And, it still perpetuates the racist foundation of our society with the lack of diversity in the print and runway models. A token black model is not “diversity” in a group of twenty.
Body positivity is not a strong suit. The leaning towards emaciated, underweight, toned figures, is only further highlighted with photo shop. Clothes that are made are either not made for women whose size is outside the norm if they exist at all.
Beth Ditto is hoping to increase that diversity. She’s not only working on a solo follow up to 2012’s A Joyful Noise to her alt-rock band Gossip, but she’s also finding time to be an integral part of a new clothing line.
The self-proclaimed “fat lesbian feminist” from Arkansas is one of the most positive forces in music. She wants to remove the negative connotation surrounding the word “fat”. Fat is just an adjective that is used to describe a person’s weight and should not be grounds for discrimination.
The only physical retailer, Beth Ditto’s line is available at is Selfridges in the UK. Although all of it can be bought online on her website. The clothing sizes range from a 14 to a 28. Most clothing stores stop at 14. Sometimes sooner. Beth Ditto wants attractive clothing to be available to women in all sizes.
She enlisted the help of Jean Paul Gaultier, the man behind Madonna’s infamous cone bra. The price tag on the clothes is more than just casual mad money. The cheapest item is a t-shirt priced at $65, although most of the clothing ranges somewhere in the $100 to $300 price range.
Reviews I’ve read from other bloggers have been overwhelmingly positive, labelling the clothes as well worth the money. They’re luxurious and well made. All of it ethically produced in the United States. Sweat shops are not for Beth Ditto.
This is her second collection, the first having been for the high street retailer Evans. Beth Ditto’s goal with her new collection is to empower and make fat women feel beautiful in a culture that rarely caters to them.