Brazilian fashion house Carmim launched a new ad campaign for their shoes and bags. Founded in 1982 by Renato Caliman they used to solely design jeans. Their website states that their lofty goals was “to promote the well being and self esteem of young people.” I'm a loyal Levi's follower, so I couldn't tell you if they succeeded.
Their new ad campaign for their women's clothing, strikingly enough focuses on a male model. Caian Maroni is pinned down to the floor while a stiletto clad leg pushes him down and he covers his errogenous zones with a well placed purse.