 | Brazilian fashion house Carmim launched a new ad campaign for their shoes and bags. Founded in 1982 by Renato Caliman they used to solely design jeans. Their website states that their lofty goals was “to promote the well being and self esteem of young people.” I'm a loyal Levi's follower, so I couldn't tell you if they succeeded. Their new ad campaign for their women's clothing, strikingly enough focuses on a male model. Caian Maroni is pinned down to the floor while a stiletto clad leg pushes him down and he covers his errogenous zones with a well placed purse. |
I'd never heard the name Caian Maroni before this shoot, although he's done work for some big name clients including Givenchy, Les Hommes, i-D Magazine, and Park & Ronen. Male models are rarely ever the forefront of the fashionable community, however Carmim is just the latest brand to flush their women's campaigns with men. Louis Vuitton started the trend after casting Jaden Smith as the face of the French fashion house.
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