Fergie is back with her most drinkable visual yet.
Since, 2014 Fergie has been teasing her comeback. Her second studio album is due for a release sometime this year. After being pushed back from a release sometime during the first quarter of 2014. Much like Gwen Stefani, her return to music did not come smoothly. And, Gwen has still yet to crack the Top 40.
Fergie took a break after disappointing commercial reception. She was back and ready to let us have it, but the world was not ready for the return of the 21st century's reigning Dutchess.
2015 was silent. We had no new music to tide us over. Just rumorings. She was working with Charlie Puth and the promise that “music was coming”. In the winter months of 2016, husband Josh Duhamel let out that the music was “amazing” and that we could expect a release in March.
“M.I.L.F.$.” recalls to mind hit single “Fergalicious” findings Fergie drifting in and out of vocal stylings with ease, making declarations and tempting the local milkman played by the gorgeous Jon Kortajarena.
Like any good music video there's sex, shirtless men, Fergie flexing in a tub of milk, Kim Kardashian showering in a steady stream of milk while posing in ten inch gold heels. There's product placement and dance choreography. She's back baby and ready to let us have it.
The music video is raunchy, just like the song. These women are in their prime and not one of these Stepford wives is in their twenties. The video also finds the acronym MILF changed to “mom's I'd like to follow”. Fergie said of the change that it's “about empowering women who do it all. They have a career, a family, and still find the time to take care of themselves and feel sexy. With a wink of course.“
We'll see if radio catches along. Fergie has delivered the goods and there's nothing else to do but wait and hopes it becomes her fourth number one as a solo artist.